Monash reimagines its world-class MBA.

Monash Business School has redesigned and relaunched its prestigious MBA program globally with a major focus on next-generation strategy issues and applied consulting projects.

Monash has recruited a cohort of 50 outstanding students from around the world. The MBA provides the students with opportunities to work directly with corporates and entrepreneurs in Australia and in international markets.

To highlight the global orientation of the new program and the distinctive, practice-based learning experience, Monash engaged Whippet to select several students with the most diverse and interesting career backgrounds, and to document their journey in choosing the Monash MBA and completing their program. Here’s a few of the applicants and what they have to say…

Author

Andrew Broughton

Digital Lead

Whippet AUS

Whippet helps Coles Express with a tasty refresh

As part of an exciting new development on Glen Huntly Road, Coles Elsternwick had to shut its doors.
To prevent the local community from being too inconvenienced, an ultra-handy Coles Express has opened up nearby, with a significantly expanded range and a fresh new look.

Whippet had previously been tasked with rolling out all the Big Yum packaging and Point-of-Sale for Coles Express, so it was only natural that we helped bring the new Coles Express to life.

A new pelmet design, updated packaging, some clean navigation and clear messaging all help to lift perceptions and make the new Coles Express a great alternative while the Elsternwick store is under construction.

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Author

Andrew Broughton

Digital Lead

Whippet AUS

Christmas on Oliver Lane

One day in early December, the Whippets noticed a significant increase in office stereo airtime
dedicated to Mariah Carey and Michael Bublè. The countdown to Christmas had begun.

But who would work on the toughest brief of all, the agency Christmas card?

Senior designer Piers Greville was up to the challenge, encapsulating the
liveliness of life on Oliver Lane in a quirky and charming way. Well done, Piers.

From all the Whippets, here’s to a very Merry Christmas and a wonderful 2018.

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Author

Andrew Broughton

Digital Lead

Whippet AUS

A fresh face for Keells supermarket

The floor’s been laid, the new logo sits proudly on the fascia and over 100 newly designed graphic elements are in place in what has been one of the most anticipated supermarket brand transformations in Colombo, Sri Lanka.

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02-Grocery-In-Aisle-WB

Our new store concept for Keells, previously known as Keells Super, opened this week to great applause. It’s been a huge strategic and design project which has seen us completely overhaul the brand, from the name to the visual identity to the entire supermarket store design and creation of all communications within the 7,000 square foot space. And all within a 16 week timeframe.

03-Tuk-Tuk04-Fresh-Overview

Brighter, more modern, easier to shop and crucially, designed to ensure the brand is synonymous with freshness and quality, the new store brings global quality retailing to Sri Lanka… and puts Keells firmly on the world supermarket stage. Now that’s what we call fresh.

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Author

Andrew Broughton

Digital Lead

Whippet AUS

Supermarket win for Whippet in South Asia

We’re excited to announce that Whippet AU has been appointed lead creative agency for Keells Super, one of Sri Lanka’s leading supermarket brands. The appointment is the result of a competitive pitch and we will be helping the brand with their extensive transformation and expansion plans. Watch this space for our retail adventures in the Indian Ocean.

Keells_Super

Author

Andrew Broughton

Digital Lead

Whippet AUS

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