Our spooky Halloween at Coles.

We take Halloween very seriously at Whippet. It’s one of our favourite times of the year.

For the past few years, Coles have asked us to establish a Halloween presence in their supermarkets.

This year we were asked to go even further with an in-store display and all the packaging for Coles’ halloween treats like lollies and spooky disguises.

Halloween

For more creepiness, stay tuned for photos from our annual international Halloween office bakeoff.

Yes. We do take Halloween very seriously.

Author

Whippet

Digital Lead

Whippet AUS

How we helped Coles enter the mobile phone market.

Coles Mobile called us when they decided to get into the crowded Australian mobile phone market.

Our creative and strategic brief was to develop a brand from scratch for their brand new prepaid mobile phone and SIM range.

We decided ‘loud’, ‘confident’ and ‘happy’ would work best in appealing to the whole family of prepaid customers – especially with a product as competitive (one of the best in market) as what Coles were offering. The line, “Talk it up!” was based on the insight from research that in plans like these, talking was still more important to customers than data.

Talk_it_Up_post_1

We came up with the new logo, naming, brand guidelines, tone of voice and packaging.

Talk it up!

Author

Whippet

Digital Lead

Whippet AUS

We’ve moved into our new kennel.

hello

So we’ve finally made the big move to the Melbourne CBD.

It was a gruelling task, months and months in the planning. But it’s been worth the hard work. Lots more room, meeting and breakout space, and lovely views of the old Forum theatre have made it all worthwhile.

We’re just over the road from Fed Square, down one of Melbourne’s hip alleyways, six floors above one of the city’s cool cafes, Bowery and Williamsburg.

map

So please, come and visit next time you’re in the area.

We’d love to see you.

Author

Whippet

Digital Lead

Whippet AUS

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