How we melted outdoor adshels across Australia.

We found that you can change outdoor digital adshels to speak to different people walking past through the day and the week. Indeed, it was our big chance to play with the newest technology available.

This was a perfect opportunity, using messages to tell Australian commuters (geo-targeted to speak differently to people depending on where they were in every capital city), about the Coles Car Insurance Price Freeze.

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As the week and the offer deadline approached, the ice would melt a little and a little more.

Not only that, our message would change throughout the day to speak to the different needs of people walking past.

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7am-11am

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11am-3pm

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3pm-8pm

As the days went by, the ice melted and the campaign rolled onwards, a sense of urgency was created, which meant more sign ups to Coles Car Insurance. It even got industry attention with a feature in leading trade magazine, Adnews.

Author

Whippet

Digital Lead

Whippet AUS

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