How we brought loyalty to the fashion capital.

We were lucky to be asked by one of Australia’s leading fashion hubs, Chadstone, the ‘fashion capital’ to develop their loyalty program.

We came up with The A-List, the loyalty program that gives discerning shoppers exclusive access to runway shows, premier events and money can’t buy experiences.

It was important that The A-List retained the same essence of luxury and style synonymous with the Chadstone brand, while always having the member benefits at the front of all communication.

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From touch screen directories and elevator doors to digital billboards and large scale installation – we used all areas of Chadstone’s media to deliver a consistent message throughout the entire shopping centre.

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See you all on the runway!



Digital Lead

Whippet AUS

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