Christmas on Oliver Lane

One day in early December, the Whippets noticed a significant increase in office stereo airtime
dedicated to Mariah Carey and Michael Bublè. The countdown to Christmas had begun.

But who would work on the toughest brief of all, the agency Christmas card?

Senior designer Piers Greville was up to the challenge, encapsulating the
liveliness of life on Oliver Lane in a quirky and charming way. Well done, Piers.

From all the Whippets, here’s to a very Merry Christmas and a wonderful 2018.

christmas_2017

Author

Whippet

Digital Lead

Whippet AUS

A fresh face for Keells supermarket

The floor’s been laid, the new logo sits proudly on the fascia and over 100 newly designed graphic elements are in place in what has been one of the most anticipated supermarket brand transformations in Colombo, Sri Lanka.

01-Store-Front-Before-and-After

02-Grocery-In-Aisle-WB

Our new store concept for Keells, previously known as Keells Super, opened this week to great applause. It’s been a huge strategic and design project which has seen us completely overhaul the brand, from the name to the visual identity to the entire supermarket store design and creation of all communications within the 7,000 square foot space. And all within a 16 week timeframe.

03-Tuk-Tuk04-Fresh-Overview

Brighter, more modern, easier to shop and crucially, designed to ensure the brand is synonymous with freshness and quality, the new store brings global quality retailing to Sri Lanka… and puts Keells supermarket firmly on the world stage. Now that’s what we call fresh.

05-Store-Overview-2

Author

Whippet

Digital Lead

Whippet AUS

Supermarket win for Whippet in South Asia

We’re excited to announce that Whippet AU has been appointed lead creative agency for Keells Super, one of Sri Lanka’s leading supermarket brands. The appointment is the result of a competitive pitch and we will be helping the brand with their extensive transformation and expansion plans. Watch this space for our retail adventures in the Indian Ocean.

Keells_Super

Author

Whippet

Digital Lead

Whippet AUS

We put a ring on it! Celebrating 7 years of the Coles Value Ring.

When you think of what makes a brand, you probably think of the big things – the logo, the tagline, the jingle. But here at Whippet, we focus on much more than these attention-seeking headline elements. We believe ‘little’ things like colour, typography and even a humble price point should also be working hard to represent the brand and say something to customers.

Coles-Value-Ring-Visual-3

During our overhaul of the Coles brand communications and design suite in 2010, we identified the opportunity to create a single-minded, simple and – crucially – a more ownable graphic device to consistently deliver value and price messages. The price point was the most frequently used communication element within the Coles brand, appearing thousands of times across stores, catalogues and above the line, however, consistency was a problem with different treatments for each channel, and there was no visual link back to the Coles brand identity itself.

Coles-Value-Ring-Visual-1

Our solution needed to link naturally to the core brand identity and work equally well across all channels, including catalogue, TV, online and even store ticketing. We looked to the core brand mark for inspiration, drawing on the ‘O’ in the Coles logo and created what we dubbed the ‘Value Ring’. Its resemblance to a traffic sign instantly demanded attention from customers, with simple black on white type ensuring legibility, accessibility and easy replication across all applications.

Coles-Value-Ring-Visual-2

Used consistently across all channels since 2010, the Coles Value Ring is now a cornerstone of the Coles visual identity and one of the most recognisable (and copied!) graphic solutions for pricing in Australian retailer marketing. It is the foundation for all value communication across the brand, including specials, new products and everyday pricing. Now, when Coles customers are looking for great value, they know to look for the Coles Value Ring.

Coles-Value-Ring-Visual-4

Author

Whippet

Digital Lead

Whippet AUS

Whippet amplifies the message for National Hearing Care.

Amplifon are a global company specialising in the provision of hearing healthcare services and products. They had a big job to do: localising their global brand across their Australasian operations’ websites, while creating content that recognised the complexity of the markets and each business’s unique service offerings.

_NHC-Visuals_2

Whippet was tasked with providing information architecture, content strategy, digital design, brand implementation and production for Australia’s National Hearing Care and New Zealand’s Bay Audiology as part of a cross-agency collaborative effort alongside SapientNitro (UX), Accenture (web development) and Sparrow (SEO).

_NHC-Visuals_1

The result of this large-scale project is a more relevant, intuitive and consistent online presence for National Hearing Care and Bay Audiology, giving vital support for their 350+ locations and call centres.

Visit nhc.com.au and bayaudiology.co.nz

Author

Whippet

Digital Lead

Whippet AUS

< PreviousNext >