Whippet helps Coles Express with a tasty refresh

As part of an exciting new development on Glen Huntly Road, Coles Elsternwick had to shut its doors.
To prevent the local community from being too inconvenienced, an ultra-handy Coles Express has opened up nearby, with a significantly expanded range and a fresh new look.

Whippet had previously been tasked with rolling out all the Big Yum packaging and Point-of-Sale for Coles Express, so it was only natural that we helped bring the new Coles Express to life.

A new pelmet design, updated packaging, some clean navigation and clear messaging all help to lift perceptions and make the new Coles Express a great alternative while the Elsternwick store is under construction.

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Author

Whippet

Digital Lead

Whippet AUS