How we melted outdoor adshels across Australia.

We found that you can change outdoor digital adshels to speak to different people walking past through the day and the week. Indeed, it was our big chance to play with the newest technology available.

This was a perfect opportunity, using messages to tell Australian commuters (geo-targeted to speak differently to people depending on where they were in every capital city), about the Coles Car Insurance Price Freeze.

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As the week and the offer deadline approached, the ice would melt a little and a little more.

Not only that, our message would change throughout the day to speak to the different needs of people walking past.

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7am-11am

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11am-3pm

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3pm-8pm

As the days went by, the ice melted and the campaign rolled onwards, a sense of urgency was created, which meant more sign ups to Coles Car Insurance. It even got industry attention with a feature in leading trade magazine, Adnews.

Author

Whippet

Digital Lead

Whippet AUS

How we helped Coles enter the mobile phone market.

Coles Mobile called us when they decided to get into the crowded Australian mobile phone market.

Our creative and strategic brief was to develop a brand from scratch for their brand new prepaid mobile phone and SIM range.

We decided ‘loud’, ‘confident’ and ‘happy’ would work best in appealing to the whole family of prepaid customers – especially with a product as competitive (one of the best in market) as what Coles were offering. The line, “Talk it up!” was based on the insight from research that in plans like these, talking was still more important to customers than data.

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We came up with the new logo, naming, brand guidelines, tone of voice and packaging.

Talk it up!

Author

Whippet

Digital Lead

Whippet AUS

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