The Coles Express car wash image needed a bit of shine.
When Coles Express came to us and asked us to look at their carwash brand we dug deep to find the barriers the customers had to overcome.
As it turns out, most customers felt that the existing wash was a little old and that it may actually damage their car.
Coles Express’s new, touchless carwash doesn’t scratch your car, and it’s made in Germany. This sparked a thought. If the new carwash was good enough for German luxury cars it will be good enough for everyone.
We crafted a few directions for our client to see, and after some well considered feedback we arrived at Hydra wash.