Equipping an outdoor brand for everyday success
Anaconda approached us to help enhance their reputation as Australia’s largest camping, adventure and sports superstore. We stripped down the brand and rebuilt the design assets to create a bolder and more consistent visual identity, one which could flex to different requirements and was easier to implement by Anaconda’s internal studio.
Making a point on pricing
A foundation of the new brand design was the new price-point design. As the graphic device with the most repeated use, and the one carrying the most important information, we gave it instant visual association with the brand, kept it simple, and built in the flexibility to enable effective use in all price communication through all channels.
Keep the brand on track
Our brand guidelines ensure that the Anaconda team easily stick to the right creative path. Designed for both those new to the brand and for Anaconda aficionados, we like to think of the guidelines as a lifejacket, not a straightjacket, encouraging controlled creativity and a clear direction.
"We appointed Whippet to work on Anaconda after a competitive pitch. We really liked their thinking and their unique approach to retail. They got to the essence of what we were looking for and rolled it out efficiently. In fact we decided to give them the Spotlight business because of the work they did on Anaconda. They have that unique ability to understand business objectives and creativity."
General Manager Marketing