• Brand audit and rationalisation

• Visual identity development

• Design asset creation

• Brand guidelines

• Brand guardianship

• Catalogue design

• Press design

Equipping an outdoor brand for everyday success

Anaconda approached us to help enhance their reputation as Australia’s largest camping, adventure and sports superstore. We stripped down the brand and rebuilt the design assets to create a bolder and more consistent visual identity, one which could flex to different requirements and was easier to implement by Anaconda’s internal studio.

Making a point on pricing

A foundation of the new brand design was the new price-point design. As the graphic device with the most repeated use, and the one carrying the most important information, we gave it instant visual association with the brand, kept it simple, and built in the flexibility to enable effective use in all price communication through all channels.

Keep the brand on track

Our brand guidelines ensure that the Anaconda team easily stick to the right creative path. Designed for both those new to the brand and for Anaconda aficionados, we like to think of the guidelines as a lifejacket, not a straightjacket, encouraging controlled creativity and a clear direction.