• Visual identity development

• Brand guidelines

• Brand guardianship

• Integrated campaigns

Bringing loyalty to the fashion capital

In 2015 Whippet worked with Chadstone to create a fashionable loyalty brand to help better communicate with shoppers. Combining our loyalty and fashion knowledge we created an iconic program that retained the same essence of luxury and style synonymous with The Fashion Capital.

Working the runway

From touch screen directories and elevator doors to digital billboards and large scale installation – we utilised all areas of Chadstone’s media to deliver a consistent message throughout the entire span of the centre.

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