Giving convenience store food a tune up
Whippet was tasked by Coles Express to develop the brand identity for a new food range for those after something delicious on the go. Dubbed ‘Big Yum’, this line would feature a wide range of traditional options and tasty new inclusions to lift perceptions and redefine just how good convenience food can be.
A special store with a fresh approach
An exciting new development meant that the popular Coles Elsternwick store had to shut its doors. To prevent the local community from being too inconvenienced, an ultra-handy Coles Express was opened up nearby, with a significantly expanded range compared to a typical Coles Express store and a fresh new look.
Given our experience with in-store communications, and our existing relationship with Coles Express, Whippet was a natural choice for bringing this unique new concept to life. A new pelmet design, updated packaging, some clean navigation and clear messaging all help to lift perceptions and made the Coles Express a great alternative while the new Elsternwick Coles was under construction.
One for the road
Famously snobbish about coffee, convincing skeptical Aussies to try Big Yum’s 80c espresso offering would be no mean feat. We combined rustic textures with cues from premium cafes to help convince customers that convenience store coffee could be every bit as delicious as it is inexpensive.
It’s snack o’clock
After the Big Yum brand was established, a further gap in the market was identified, so we were tasked with creating packaging for a new range of popcorn and nut snacks. Designed to fit in a car cup holder, we delivered a neat solution wrapped up in fun and colourful graphics that popped aplenty.