Bringing a friendly face to personal finance
With extensive previous history in both retail and financial services, Whippet were a natural choice to help develop the new Coles Financial Services offering for its relaunch in 2010. Gaining trust in the financial services sector when you are famous as a supermarket is not an easy task but Coles were up to the challenge and so were we.
Say hello to Colin, the little red car
Building on the success of the Coles Big Red Hand we decided to create a new 3D icon for Coles Car Insurance. Meet Colin, the little red car. Friendly, instantly recognisable and extremely flexible, Colin has proven to be a hugely valuable asset, and is ever present in all Coles Car Insurance campaigns. Colin has since been joined by other supporting characters and forms an integral part of the ongoing series of testimonial based campaigns.
"I have worked with the Whippet team extensively in the last 18 months and they have always delivered exactly as a client would wish; on time, on brief and with great creativity. They offer far more than you would normally expect from a design agency, constantly think beyond the brief, and have an excellent understanding of retail, customers and consumer marketing. If I have a marketing puzzle to solve, I know that Whippet can deliver a great looking and effective answer."
Head of Financial Services Marketing, Coles Group
A relationship that keeps growing
The Coles Financial Services business goes from strength to strength and Whippet are proud to be an instrumental partner to the Coles marketing team. We are currently responsible for all brand and campaign activity across press, outdoor, digital and in-store and serve as ongoing custodians of the brand.