“Whippet understood and delivered excellently on our brief to shift customer perception of our brand in store, through bringing to life the many ways we deliver value for our customers.
They found the balance between retaining Coles brand cues whilst creating an identity suited to the convenience retail mission.
Customer response has been very positive, with more customers now
able to recall seeing messages related to our value proposition than
prior to the change.”
Marketing Manager, Brand and Campaigns
Coles Express