Launching a new product at high speed? Simple.
When the team at Australia Post introduced us to their new broadband product, we expanded our own internal bandwidth to create a full-scale launch of ideas that would instantly connect customers to this new offering.
We needed to create an excitement about the new product in-store, while in the broader out-of-store environment it was important our message was strong enough to cut through and stand out in a competitive market.
Creating a powerful visual language was key to bringing to life a compelling value proposition that made the decision to switch broadband providers simple. Our overarching theme of ‘Switch Save Simple’ told consumers everything they needed to know about switching to Australia Post’s new broadband product - in 3 little words.
The project covered
Digital, Design asset creation, Point of sale, Packaging, Animation, Social, Radio, Catalogue, Merchandise