Power of Storytelling in Branding.
What’s the (brand) story? Everybody loves a good story, and at a time where consumers are seeking a more meaningful connection with...
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Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…
- Aug 8
What’s In Store for Bricks and Mortar Retail?
The pandemic gave online shopping a massive boost, but recent data suggests the sharp curve has begun to flatten. Opinion coming out of...
- Jun 23
Brands as Retailers: Taking a piece of the Apple pie
Just over 20 years ago, Steve Jobs started what was then a retail revolution, launching the first physical stores devoted entirely to...
- Jun 23
The Psychology of Colour in Branding
We humans are highly visual creatures, and our thoughts, feelings, actions and decisions are subconsciously dominated by how we perceive...
- Apr 26
The trust economy
Trust is at the core of every strong, long-lasting relationship, and in tough economic times, a consumer’s trust in a brand or retailer...
- Apr 26
How tight can belts get?
You only have to turn on the news every night to know we are in a period of high inflation and the cost of living is going through the...
- Mar 27
5 minutes with Bec Williams, Whippet Creative Group Head
With its popular ‘A Festival of You’ brand platform, Priceline Pharmacy has always had the needs of Australian women at its heart. After...
- Mar 27
Meet the Aussie women crushing the wellness world
Good health and wellness is continuing to have its day in the economic sun with the Global Wellness Summit projecting a 9.9% average...
- Feb 28
Reigniting Recommerce
Recommerce, the selling of previously owned items through online marketplaces to buyers who reuse, recycle, or resell them, certainly...
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