Did somebody say…brand asset?
The brain of today’s poor consumer is visually and verbally accosted almost every minute by thousands of brands competing for attention....
top of page
Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…
- Jun 5
Christmas Unwrapped
In the land of retail, June is close to crunch time for retailers to start planning their Christmas marketing. And so, enthused with the...
- May 31
Anatomy of a logo
Anatomy of a logo: 5 minutes with Design Directors Matt Coghlan & Pete Forbes Logos are the cornerstone of any brand, and while what you...
- Nov 28, 2023
Power of Storytelling in Branding.
What’s the (brand) story? Everybody loves a good story, and at a time where consumers are seeking a more meaningful connection with...
- Aug 8, 2023
What’s In Store for Bricks and Mortar Retail?
The pandemic gave online shopping a massive boost, but recent data suggests the sharp curve has begun to flatten. Opinion coming out of...
- Jun 23, 2023
Brands as Retailers: Taking a piece of the Apple pie
Just over 20 years ago, Steve Jobs started what was then a retail revolution, launching the first physical stores devoted entirely to...
- Jun 23, 2023
The Psychology of Colour in Branding
We humans are highly visual creatures, and our thoughts, feelings, actions and decisions are subconsciously dominated by how we perceive...
- Apr 26, 2023
The trust economy
Trust is at the core of every strong, long-lasting relationship, and in tough economic times, a consumer’s trust in a brand or retailer...
- Apr 26, 2023
How tight can belts get?
You only have to turn on the news every night to know we are in a period of high inflation and the cost of living is going through the...
bottom of page