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Wondering what’s been on our minds?
Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…


Nov 14, 2024
The customer lens: 4 essential questions for retail success
E-books didn’t kill paper books. Streaming didn’t kill vinyl or CD’s. And online shopping certainly hasn’t killed bricks and mortar...

Sep 25, 2024
Retail media; you complete me.
As the FMCG sector begins to feel the ripple effect of the rising cost of living, retail media has become a more important ingredient in...


Jul 30, 2024
Did somebody say…brand asset?
The brain of today’s poor consumer is visually and verbally accosted almost every minute by thousands of brands competing for attention....


Jun 5, 2024
Christmas Unwrapped
In the land of retail, June is close to crunch time for retailers to start planning their Christmas marketing. And so, enthused with the...


May 31, 2024
Anatomy of a logo
Anatomy of a logo: 5 minutes with Design Directors Matt Coghlan & Pete Forbes Logos are the cornerstone of any brand, and while what you...


Nov 28, 2023
Power of Storytelling in Branding.
What’s the (brand) story? Everybody loves a good story, and at a time where consumers are seeking a more meaningful connection with...


Aug 8, 2023
What’s In Store for Bricks and Mortar Retail?
The pandemic gave online shopping a massive boost, but recent data suggests the sharp curve has begun to flatten. Opinion coming out of...


Jun 23, 2023
Brands as Retailers: Taking a piece of the Apple pie
Just over 20 years ago, Steve Jobs started what was then a retail revolution, launching the first physical stores devoted entirely to...


Jun 23, 2023
The Psychology of Colour in Branding
We humans are highly visual creatures, and our thoughts, feelings, actions and decisions are subconsciously dominated by how we perceive...
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