The Psychology of Colour in Branding
We humans are highly visual creatures, and our thoughts, feelings, actions and decisions are subconsciously dominated by how we perceive...
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Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…
Apr 26, 2023
The trust economy
Trust is at the core of every strong, long-lasting relationship, and in tough economic times, a consumer’s trust in a brand or retailer...
Apr 26, 2023
How tight can belts get?
You only have to turn on the news every night to know we are in a period of high inflation and the cost of living is going through the...
Mar 27, 2023
5 minutes with Bec Williams, Whippet Creative Group Head
With its popular ‘A Festival of You’ brand platform, Priceline Pharmacy has always had the needs of Australian women at its heart. After...
Mar 27, 2023
Meet the Aussie women crushing the wellness world
Good health and wellness is continuing to have its day in the economic sun with the Global Wellness Summit projecting a 9.9% average...
Feb 28, 2023
Reigniting Recommerce
Recommerce, the selling of previously owned items through online marketplaces to buyers who reuse, recycle, or resell them, certainly...
Feb 28, 2023
Consumers in 2023 will be certain about one thing - uncertainty
A research report by Accenture in mid 2022 found that instability and uncertainty is allowing consumers to be inconsistent as they juggle...
Feb 28, 2023
The garage sale that revolutionised retail
In 2013 when Australian entrepreneur Yasmin Grigaliunas spread the word on social media that she would be hosting a garage sale to raise...
Nov 28, 2022
Secrets behind the supermarket layout
How many times have you walked into a supermarket with the intention of just picking up a few items, only to find your basket overflowing...
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