Consumers in 2023 will be certain about one thing - uncertainty
A research report by Accenture in mid 2022 found that instability and uncertainty is allowing consumers to be inconsistent as they juggle...
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Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…
- Feb 28
The garage sale that revolutionised retail
In 2013 when Australian entrepreneur Yasmin Grigaliunas spread the word on social media that she would be hosting a garage sale to raise...
- Nov 28, 2022
Secrets behind the supermarket layout
How many times have you walked into a supermarket with the intention of just picking up a few items, only to find your basket overflowing...
- Oct 21, 2022
Does your brand get the joke?
Humour is a powerful tool in the advertising arsenal. Research has proven it time and again: humour in ads improves brand likeability and...
- Oct 21, 2022
Why colour is key in branding
When Charles Tiffany and John Young, creators of the jewellery brand Tiffany, chose a particular colour blue for the front cover of...
- Sep 30, 2022
Some truths about going green
There’s no doubt that the issue of sustainability continues to be a huge driving force in the success of business today. But...
- Sep 20, 2022
Every sip tells (and sells) a story
Storytelling is one of the most powerful ways to put ideas into the world today and nowhere is this more fitting than in the successful...
- Sep 1, 2022
What makes a customer tick?
Someone walks into a store. What then? Maybe they buy something. Or just browse. Or they come in with a list and leave with a basket full...
- Aug 28, 2022
The rise of ready-to-eat retail
More and more, Australian consumers are reaching for ready-to-eat convenience food. In retail, these food options fall into the place...
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