Retail spaces in the metaverse: what would we do?
The metaverse. It’s no longer coming. It’s absolutely, most definitely, 100% here. As consumers get used to the reality of shopping and...
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Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…
Feb 22, 2022
Whippet’s top 5 Super Bowl ads of 2022
If there were two trends we noticed in this year’s Super Bowl ads, it was celebrities and crypto. And while the Whippets were torn on...
Sep 8, 2021
Allkinds of self-care for all kinds of tweens
Move over, Seed, French Connection and Commonry, there’s a new kid on the Brandbank block – Allkinds. Launched in late May, Allkinds is a...
Sep 8, 2021
The big retailers going green
For the last 18 months or so, we’ve all been just a little distracted by you know what, so it’d be a fair assumption to suspect that the...
Apr 23, 2021
The 5 principles of retail wayfinding
You can lead a customer to water, but it’s not always easy. There’s a science to the way customers move through a retail space, and...
Apr 23, 2021
New brand or rebrand? A few recent big brand refreshes.
It takes a lot of hard yakka to become an iconic brand. Building trust, developing recognition and nurturing die-hard brand loyalty takes...
Feb 24, 2021
The big brands embracing inclusive design
Let’s face it, life can be tough – and for people with special needs, it can be even tougher. That’s why it’s so great to see brands...
Feb 24, 2021
Tough times. Tougher brands. Aussie retailers that performed well during COVID.
We all know COVID-19 hasn’t exactly been great for the economy – to put it lightly – and a lot of Aussie retailers have found it tough....
Dec 7, 2020
Brandless brands. Is that even possible?
Imagine this, if you will. The year is 470 BC, and you’ve just got back from the agora with a nice looking fish to cook for dinner....
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