Bigger, better, fresher - a new M&S Food
for a new era
With an ambition to broaden its appeal and become more relevant, more often to more customers, M&S started an ambitious store renewals programme in 2019. We were appointed to create the entire new look and feel, with the first new concept store opening in Hempstead Valley, Kent, and Clapham, South West London quickly following.
“The mind of a supermarket, and the soul of a fresh market” was our brief, and with an increased number of products and floor space doubled for fresh produce, ambient, bakery and frozen, we were able to let loose with our creativity.