Window shopping with Big W
At Big W, fun and creativity are at the core of their brand positioning, so when it came to launching their new Minecraft Cubeez collectibles, we gave ourselves full permission to play with all our design tools.
Like big kids let loose in a toy store, we went all in, designing a larger than life immersive window display that was big, bold and impossible to ignore. Of course it wasn’t all fun and games. The concept also had to be flexible enough to fill the many and varied shapes and sizes of Big W windows across Australia. The solution? A fully flexible modular system that was easily adaptable – and transportable.
With iconic Minecraft characters and elements springing into a life-sized 3D playground, we created a retail moment that resonated with fans of all ages, driving excitement and engagement with the promotion.
"Whippet’s work on our new windows was amazing and I was really impressed by their speed, flexibility and creativity. They also handled every challenge we threw at them with ease, and their passion and understanding of the nuances of the game really shone through in the designs. In short, they nailed it!”
Ata Di Genua
Marketing Manager - Customer Experience & Brand
The project covered
Campaign development | Design asset creation | Store POS