Roarsome retail with Big W
We love big, bold retail moments, and it doesn’t get much bigger than BIG W’s Jurassic Park Rebirth product launch.
Armed with a suite of visual assets from Universal, we put our design teeth into creating an exciting in-store experience on a gargantuan scale.
A larger than life, multi-dimensional takeover featuring massive standees from the worlds of land, air, and sea brought the adventure and excitement of Jurassic World Rebirth into stores, creating a selfie stampede from fans.
Such was the response from Universal, they went even bigger, extending the activation across even more stores - with roarsome results.
"Working with Whippet is always a pleasure, they turn every project into a roaring success! Their creativity and ability to bring even the biggest briefs to life is unmatched. Thank you!"
Ata Di Genua
Marketing Manager - Customer Experience & Brand
The project covered
Store POS & Display | Campaign development | Design asset creation