Bringing loyalty to the fashion capital

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Chadstone approached us to create a brand for its exclusive loyalty program that would add value way beyond the average shopping experience. Our pedigree in retail fashion, combined with a client who worked collaboratively through the process helped create a program that retained the same essence of luxury and style synonymous with the fashion capital.

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From touch screen directories and elevator doors to digital billboards and large scale installation – we utilised all areas of Chadstone’s media to deliver a consistent message throughout the entire span of the centre.

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Something about the most important list being their email list, that we redesigned their emails and introduced cards so members could be recognised for events and discounts.