A bold new look for a real estate giant

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For over 40 years, First National has been a trusted face in real estate across Australasia.

But after a decade of little to no change, the brand had started to fall behind the ambition of its people.

 

In-depth interviews with 210-plus members across the network confirmed the desire for an evolution and formed the basis of a strategic brand blueprint to guide all future design and creative work.

 

Identifying the need to unite members under a stronger, more cohesive identity, we created a bold new visual language designed to build consistency across the network and become a commanding presence throughout all touchpoints in the crowded competitor landscape.

 

The centrepiece of the new look is a subtle roof form embedded in the logo, a clever visual nod to property, home and the communities at the core of First National.

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From the rooftop shape to the broader design system, every element of this rebrand was inspired by the places people call home.