A fresher loyalty program is served

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Having helped transform Keells into “the strongest brand in Sri Lanka”*, we turned our design smarts to its greatest untapped asset, the loyalty program. Even with 2.4 million members, the program had a big visibility problem and was visually adrift from the refreshed master brand.

 

Driven by the imminent launch of a dedicated loyalty app, we reimagined the program as Keells Nexus, a cohesive, digitally ready identity designed to work seamlessly across in-store, card and app environments. Every touchpoint now feels unmistakably Keells, while giving Nexus its own clarity and momentum.

 

So much more than a refresh, the end result is a platform for a loyalty experience that moves beyond discounting into meaningful engagement, the core of the Keells brand.

 

*Source: Brand Finance, the world’s leading independent brand valuation and strategy consultancy