Putting the super into Nova

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When DMG Radio decided to relaunch their brand to reflect their broader interests in the radio, media and entertainment industries, they turned to Whippet for a bold new brand identity. With our help, NOVA Entertainment was born. 

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No one ever cracks a brand identity straight away, it’s a journey of exploration and adventure with new things to try and boundaries to be pushed. Creating a new logo and identity for Nova proved no different with a multitude of great ideas tried for size. The final brand encompasses a sense of confident responsibility with nods to the group’s heritage.

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With the logo and visual toolkit completed we put together a comprehensive set of brand guidelines to ensure the Nova team had the tools to create compelling communications going forward, and we’re enjoying watching the brand go from strength to strength.