Bringing Priceline’s spring campaign to life

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While most of Australia shivered through the cold months, Priceline Pharmacy and Whippet were whipping up a sunny spring campaign for when the time came to wake up and shed the winter blues. In line with Priceline’s new brand strategy, and featuring updated visual assets and a newly defined tone of voice, the ‘We’re for you’ campaign sought to position Priceline Pharmacy as the destination of choice for expert advice on all things health, beauty and wellness.