New brand design hits the streets
Creating instant street cred with younger, style-conscious 4WDers for Bapcor’s new accessories brand was an invigorating challenge for our team.
Both the name and the design had to talk to people who care as much – if not more- about how their ride looks as to how it performs.
Creating a new word that screamed strength and swagger gave us permission to create a powerful, high-octane aesthetic for the visual design that nailed the performance-meets- personality brief.
The end result, RAXAR is already becoming a category-defining head turner in the on and off-road 4WD culture.
“The team at Whippet have consistently delivered at a very high standard for Bapcor, delivering project upon project, on budget and on point. Their creative and strategic process in collaboration with our team has delivered fantastic results in market and we could not be happier with our relationship.”
Richard Wood
General Manager – Private Label
The project covered
Branding strategy | Brand creation | Visual identity | Design asset creation | Brand Guidelines