A campaign approach that hit the mark.

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When Target Australia came to us with their plan to relaunch as a retailer dedicated to making fashion, style

and quality affordable for the whole family, our task was to create a campaign approach that would give them

a visually distinctive, impactful presence in a crowded retail landscape.

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Our branding and design strategy set the wheels in motion for a vibrant look and feel that has stood the test

of time, informing the positioning of the brand and its evolution and over the years.

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In our relationship with Target, we established the ongoing design guidelines, delivered all ongoing store

campaigns, and designed the Target Stylebook.