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Keells shortlisted for the World Retail Awards 2020

We are very excited for our client Keells in Sri Lanka, who have been shortlisted in the World Retail Awards 2020 for ‘Retail Transformation and Reinvention’.

After a competitive pitch in 2018, Whippet helped Keells turn their brand around with a number of transformative projects. From the moment we met the Keells team we shared an instant rapport, and the trust born from this allowed us to work together to complete the first phase in just 16 short weeks.

Working across multiple time zones, we collaborated to give the supermarket an entirely fresh new look and strategy – from new logo and visual identity to redesigned own-brand product packaging, the biggest highlight being the creation of a bold new store design which has since been applied to the entire fleet.

The launch of the new Keells brand set the stage for Keells to leapfrog its competitors and become the most valuable supermarket brand in Sri Lanka. We’re extremely proud to have played a part.

Congratulations to the Keells leadership team, and once again, thank you for the chance to help deliver this historic milestone in your brand’s history. A well-deserved acknowledgement for a job very well done. See our Keells work here.


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