Bringing Priceline’s spring campaign to life
While most of Australia shivered through the cold months, Priceline Pharmacy and Whippet were whipping up a sunny spring campaign for when the time came to wake up and shed the winter blues. In line with Priceline’s new brand strategy, and featuring updated visual assets and a newly defined tone of voice, the ‘We’re for you’ campaign sought to position Priceline Pharmacy as the destination of choice for expert advice on all things health, beauty and wellness.
The project covered
Through-the-line campaign development | Design asset creation