A campaign approach that hit the mark.
When Target Australia came to us with their plan to relaunch as a retailer dedicated to making fashion, style
and quality affordable for the whole family, our task was to create a campaign approach that would give them
a visually distinctive, impactful presence in a crowded retail landscape.
Our branding and design strategy set the wheels in motion for a vibrant look and feel that has stood the test
of time, informing the positioning of the brand and its evolution and over the years.
In our relationship with Target, we established the ongoing design guidelines, delivered all ongoing store
campaigns, and designed the Target Stylebook.
The project covered
Visual Identity | Brand Guidelines | Design Asset Creation | Point of Sale Design | Local Area Marketing
| Integrated Campaigns | Catalogue Design